Riding the Wave of Growth and Freshness

From Jabodetabek to nationwide and beyond—unlocking the untapped potential of millions of helmets in need of sanitization, addressing hygiene challenges, and driving growth across Indonesia, Southeast Asia, and the global market.

Growing Demand for Motorcycle Helmets in Indonesia

Over 132 million registered motorcycles in 2023
Increasing motorcycle ownership growing at a rate of 5% per year during the period 2018-2023
The motorcycle helmet market generated a revenue of USD 175.2 million in 2023 and is expected to reach USD 275.7 million by 2030.

Rising Awareness of Hygiene and Health

Post-pandemic trends have heightened consumer focus on hygiene, making helmet cleaning a priority for riders concerned about bacteria, sweat, and odors.
Health-conscious consumers are willing to pay for services that ensure comfort and cleanliness.

Despite the growth in helmet usage, professional cleaning solutions remain scarce. Riders often rely on DIY methods that are time-consuming, ineffective, and potentially damaging to their helmets. This lack of readily available professional options means riders are left struggling to maintain proper hygiene standards. A clear market gap exists for services that deliver reliable, efficient, and safe helmet cleaning solutions, tailored to meet the demands of everyday users.

Cross-Sector Collaboration Potential

Partnerships with malls, universities, retail stores (Indomaret, Alfamart, etc.) motorcycle dealerships, repair shops, etc,..driving customer acquisition.